Levi Strauss. Wrangler. Lee. Besides being among the most recognized jeans brands in America, these big names are just a few of the companies for which the Plains Cotton Cooperative Association (PCCA) manufactures fashion denim that hangs in stores across the country.
PCCA—a farmer-owned, cotton marketing, warehousing, denim manufacturing, and jean production cooperative headquartered in Lubbock, Texas—has been serving farmers since 1953, and today is one of the largest handlers of cotton in the United States, marketing millions of bales each year. Its unique "field to fashion" philosophy means that the organization literally sees a cotton seed through the entire process—planting, harvesting, ginning, spinning into yarn and cloth—that ends with a finished garment, ready for marketing and selling.
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Washington, DC (April 23)—Last week, a group of farmers took time out from preparing for spring planting to discuss farm policy issues with agricultural reporters on the West Coast. The group visited Los Angeles and San Francisco to meet with reporters from the Los Angeles Times, NPR, MarketWatch, and Capital Press on behalf of The Hand That Feeds U.S.
